Keys Store,A shared catalog system helps customers choose a game, subscription or Steam item and move to checkout.
One store,
several business
models.
Keys Store brings together Steam and PlayStation games, digital subscriptions, and the buying and selling of Steam items. Behind one brand are different product types, selection rules, payment methods and user expectations.
The task was not to make yet another catalog. It was to create a commerce system where people immediately understand what they are buying, which platform it works on and how to complete the transaction.
for every catalog.
I created one language for every catalog: a shared grid, cards, filters, typographic hierarchy, statuses and price treatment. Across each section, the logic stays familiar.
The system adapts to the product: a game shows platform and delivery method, a subscription its term and contents, and a Steam item its availability, purchase price and sale price.
The differences remain visible.
The system stays coherent.
A shared style does not mean identical interfaces. Each catalog gets its own emphasis and only the information needed to make a decision in that specific journey.
Product complexity is not hidden behind decorative uniformity; it is translated into clear decision-making criteria.
without needless decisions.
Buying a digital product can involve platform, region, edition, payment method and delivery method. I turned these choices into a clear sequence, with the next step and final terms visible before confirmation.
Different checkout options do not turn the process into a maze of technical forks. The interface reveals available actions in sequence and keeps the order clear.
Trust is built
into the interface.
The design explains how each transaction works, shows availability and timing, tracks order status and makes the terms transparent, from choosing a product to receiving a game or a payout for a sale.
part of the product.
The logo and visual language bring diverse areas together in one recognizable product. Vibrant game imagery distinguishes the categories, while the interface shell maintains a common rhythm.
Identity does not exist apart from UX: it helps people recognize areas, platforms and service types more quickly.
Keys Store is a large commerce system where different digital products become one clear experience. The journey stays familiar even as the product, platform and transaction model change.
