Keys Store,We brought order to games, subscriptions and Steam items by uniting them in one digital system.
One store,
several business
models.
Keys Store brings together Steam and PlayStation games, digital subscriptions, and the buying and selling of Steam items. Behind one brand are different product types, selection rules, payment methods and user expectations.
The task was not to make yet another catalogue. It was to create a commerce system where people immediately understand what they are buying, which platform it works on and how to complete the transaction.
for every catalogue.
We created one language for all catalogues: a shared grid, cards, filters, typographic hierarchy, statuses and price treatment. Moving between areas, users retain a familiar logic.
The system adapts to the product: a game shows platform and delivery method, a subscription its term and contents, and a Steam item its availability, purchase price and sale price.
The differences remain visible.
The system stays coherent.
A shared style does not mean identical interfaces. Each catalogue gets its own emphasis and only the information needed to make a decision in that specific journey.
Product complexity is not hidden behind decorative uniformity; it is translated into clear decision-making criteria.
without needless decisions.
Buying a digital product can involve platform, region, edition, payment method and delivery method. We shaped these into a sequential journey where the next step and final terms are visible before confirmation.
Different checkout options do not turn the process into a maze of technical forks. The interface reveals available actions in sequence and keeps the order clear.
Trust is built
into the interface.
The design explains how each transaction works, shows availability and timing, records order status and makes the terms transparent, from choosing a product to receiving a game or a payout for a sale.
part of the product.
The logo and visual language bring diverse areas together in one recognisable product. Vibrant game imagery identifies categories while the interface shell keeps a common rhythm.
Identity does not exist apart from UX: it helps people recognise areas, platforms and service types more quickly.
Keys Store is a large commerce system in which different digital products become one coherent experience. Users keep a familiar journey even as the product, platform and transaction model change.
